Social Media & Digital Advertising2024
Koton Digital Campaign
Koton
We ran a comprehensive performance marketing campaign on Meta (Facebook/Instagram) and Google Ads platforms for the launch of Koton's 2024 summer collection. Through audience segmentation, creative content production, and continuous optimisation cycles, we achieved outstanding results over the 6-week campaign. Over 120 ad variations were tested to identify the highest-performing combinations.
Project Results
340%
ROAS
6 Weeks
Campaign Duration
2.3M+
Total Reach
78%
Conversion Uplift
Challenge
Reaching wide audiences on a limited budget in the highly competitive ready-to-wear sector and increasing conversion rates.
Solution
We applied lookalike audience segmentation, dynamic product ads, and continuously optimised creative strategies via A/B testing. We developed platform-specific content formats to maximise engagement on each channel.
- Client
- Koton
- Year
- 2024
- Category
- Social Media & Digital Advertising
Let's bring your project to life
Tell us your ideas and we'll design the perfect solution together.
Free, no commitment required.