B2B Marketing2024
ExporterGo
Salesvex Corp
ExporterGo is a B2B marketplace designed to simplify cross-border trade by connecting exporters with international buyers. The platform consolidates supplier discovery, RFQ management, payment processing, customs documentation, and trend analysis into a single interface. It operates across 40+ countries and handles complex multi-currency transactions with escrow services. Papagan Creative Studio developed and executed the go-to-market strategy for ExporterGo, recognizing that the platform's target audience—manufacturers, exporters, and trade businesses in developing markets—required a different marketing approach than consumer-focused platforms. We built a comprehensive B2B marketing strategy that included LinkedIn campaigns targeting decision-makers, content marketing that educated manufacturers about export opportunities and documentation requirements, and SEO strategies to capture search intent from exporters looking for trade solutions. Our marketing positioned ExporterGo as the solution for manufacturers and exporters who wanted to access global markets without dealing with traditional trading intermediaries and their associated costs and delays.
Project Results
1,200+
Exporters on platform
+380%
Cross-border trade volume
$45,000
Average order value
Challenge
How do you reach small and medium manufacturers and exporters who may have limited digital marketing budgets and awareness? How do you build trust in a marketplace when fraud and payment security are major concerns in international trade?
Solution
We focused on educational content that addressed manufacturer pain points: export documentation requirements, currency conversion risks, finding reliable international buyers, and managing payments across borders. Our LinkedIn strategy targeted trade associations, chambers of commerce, and export promotion councils who could amplify the message to their members. We created case studies with real exporters showing how they increased revenue and reduced operational friction using the platform. Our SEO targeted keywords with strong commercial intent from people actively seeking export solutions.
- Client
- Salesvex Corp
- Year
- 2024
- Category
- B2B Marketing
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