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Event Marketing2024

Eventbul

Salesvex Corp

Eventbul is a fully integrated event management and ticketing platform designed for hybrid events, conferences, and hackathons. The platform covers the complete event lifecycle from ticketing and check-in management to live streaming integration and—uniquely—smart contract-based prize distribution for hackathons and competitions. Papagan Creative Studio was engaged to develop and execute the marketing and growth strategy for Eventbul. This included creating awareness among event organizers (conference hosts, hackathon organizers, corporate event planners), executing social media campaigns to drive ticket sales for specific events, implementing SEO strategies to capture event-related search intent, and building partnerships with tech communities and event organizers. Our approach recognized that Eventbul's success depended on helping event organizers successfully market their own events while using Eventbul's platform. Therefore, we created resources and case studies showing how organizers could maximize ticket sales and attendee engagement using Eventbul's tools.

Event MarketingSocial Media AdsEmail MarketingSEOGrowth Marketing

Project Results

380+

Events hosted on platform

125,000+

Total tickets sold

4.7/5

Average attendee satisfaction

Challenge

How do you market an event platform when demand is seasonal (certain event types happen at specific times)? How do you differentiate when competitors offer similar ticketing and live streaming features?

Solution

We developed a year-round content strategy that kept the platform visible across all event seasons. We created content around major event categories (tech conferences, hackathons, corporate events, webinars) and provided resources to help organizers market their own events effectively. Our social media strategy showcased successful events on the platform, building a library of success stories that proved the platform's value. We also built partnerships with event organizer communities, tech associations, and hackathon networks to create awareness and drive adoption.

Client
Salesvex Corp
Year
2024
Category
Event Marketing

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