Brand Identity2024
Arcelik Brand Identity Revision
Arcelik
We created a new sub-brand identity for Arcelik's energy efficiency product family. We prepared a comprehensive brand identity package including brand strategy, logo design, visual system guidelines, and a digital material set. We developed a distinctive visual identity that blends a sustainability theme with a modern design language, delivering a consistent brand experience across every touchpoint.
Project Results
3 Alternatives
Design Concepts
40+ Items
Material Package
6 Weeks
Delivery Time
3
Revision Rounds
Challenge
Creating a sustainability-focused sub-brand that aligns with Arcelik's core brand values while maintaining its own independent identity.
Solution
Following comprehensive competitive analysis and consumer research, we developed a distinctive visual identity blending green energy themes with a modern design language and created a consistent visual language for every touchpoint.
- Client
- Arcelik
- Year
- 2024
- Category
- Brand Identity
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